Meet Smarterpools
Where Innovative Design Meets Cutting-Edge Technology.
Who we are
Smarterpools is synonymous with the Fiber-Optic Star Pool, a world-first innovation that transforms water into a galaxy of shimmering light. We pioneered this breakthrough in Phuket, creating the region’s first high-density Star Pool prototype at our company headquarters. What began as a bold idea has since become the signature of aquatic luxury in Asia, sparking a wave of admiration and demand.
With over 25 years of international expertise designing and building luxury aquatic environments, we specialise in pools that are more than functional, they are works of art. From private villas to prestigious resorts, Smarterpools delivers creations that inspire awe, blending innovation, engineering, and design excellence.
Our Fiber-Optic Star Pools remain the benchmark of luxury aquatic design. Originated by Smarterpools and perfected through our in-house expertise, they continue to define a standard that others can only aspire to match.
Our Approach
Every Smarterpools project is conceived and delivered entirely in-house, bringing together architectural vision, structural integrity, mechanical and electrical precision with smart control integration, landscape design, and bespoke pool finishes, from the most luxurious custom pebble aggregate interiors to natural stone and glass mosaics. This complete mastery under one roof ensures that every pool we create is executed with seamless coordination, creativity, and enduring quality.
What truly sets us apart is the ability to integrate every element of aquatic luxury into a single, harmonious design. Acrylic viewing panels, synchronised fire and water features, Fiber Optic Stars, custom artwork created in glass mosaic or with 3D-printed pebble templates, enhanced by innovative underwater strip lighting and fiber optic highlights, immersive light shows, and music integration are not afterthoughts or subcontracted add-ons, but part of our DNA.
By keeping all expertise in-house, we eliminate the risks that plague projects divided between multiple contractors. With Smarterpools, authenticity, innovation, and flawless execution are guaranteed.
We create not just pools, but immersive destinations that elevate outdoor living to an art form.
Our Mission
Our mission is to shape Phuket’s most iconic aquatic environments, delivering bespoke designs that embody elegance, exclusivity, and innovation. We are selective in the projects we take on, working only with clients who share our passion for exceptional quality and vision.
This focus ensures that every Smarterpools creation — whether an infinity-edge retreat, a signature Fiber-Optic Star Pool, or a complete smart-controlled landscape, is not only unique but unforgettable. Choosing Smarterpools means choosing the pioneers who set the standard for luxury aquatic design.
Our Journey
From our first Fiber-Optic Star Pool prototype in Phuket to a growing portfolio across Asia, Smarterpools has become the trusted name in luxury aquatic design. With offices in Phuket and Bangkok, we continue to expand while remaining rooted in our home market, committed to leading Phuket’s luxury pool sector with originality and innovation.
Our journey has always been defined by a simple principle: to create what others cannot. We remain dedicated to protecting the integrity of our Fiber-Optic Star Pools, pioneering new technologies, and delivering world-class aquatic environments that inspire and endure.
Smarterpools is more than a pool company, it is the story of innovation, authenticity, and leadership in aquatic luxury, shaping legacies that shine as brightly as the stars beneath the water.
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